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Klassische Medien thematisieren Blogs immer häufiger « JurBlog.de

Klassische Medien thematisieren Blogs immer häufiger

6. Dezember 2006 | Von E. S. | Kategorie: Leitartikel | Keine Kommentare | Artikel versenden


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Medienanalyse zur Berichterstattung über Weblogs in Print- und Onlinemedien belegt: Tageszeitungen beschäftigen sich zunehmend mit dem Thema Weblogs.

Printmedien thematisieren Weblogs mit steigendem Interesse: während im November 2005 noch 100 Meldungen über Blogs berichten, registriert AUSSCHNITT Medienbeobachtung im selben Monat 2006 bereits eine Verdreifachung. Neben dem Abdruck von Artikeln über Blogs, das Bloggen und die Blogosphäre entwickeln vor allem Tageszeitungen Genre übergreifende Formate, die Anschlusskommunikation ermöglichen. So werden in der Printausgabe Themen angeschnitten, zu deren Diskussion die Leser in die entsprechenden Weblogs der Zeitung eingeladen werden (Beispiele: Handelsblatt, Süddeutsche Zeitung, Frankfurter Rundschau). Einige Regionalzeitungen experimentieren mit Leserblogs, die sie in ihre eigenen Onlineauftritte integrieren. Hieraus übernehmen sie Inhalte in ihre Printausgaben (Beispiele: Trierischer Volksfreund, Hessisch Niedersächsische Allgemeine, Südkurier).

Eine nahezu konstante Auseinandersetzung mit Weblogs verzeichnet die Fachpresse. Branchentitel aus den Bereichen Werbung/Marketing, Medien und Computer/IT verbuchen 68 Prozent der insgesamt qualifizierten Meldungen auf sich und berichten relativ ausführlich. Fast die Hälfte der Artikel umfasst mehr als eine Seite. Ein ähnliches Ergebnis liefern Special Interest-Titel.

Onlinemedien sind naturgemäß stärker in das Thema Weblogs involviert: hier lokalisiert der Berliner Dienstleister für Medienbeobachtung und Medienanalyse drei Viertel der insgesamt 7.500 Meldungen. Alle Meldungen erzielen zusammen in den zwölf Monaten über eine Milliarde Kontakte. (Quelle: Ausschnitt)

Ekrem Senol - Köln, 06.12.2006

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